You know I’ve learned the hard way that you never know when someone will reach out an may want t to purchase your products on the spot or request information. These moments can happen both on and offline, you will want to make sure you are prepared for both because it could be the break you need.
Creating a branding folder on your desktop so you can easily access important information. When an opportunity comes along with a request from potential client or buyer you can answer their email quickly. Since you are probably on the go, add the content from your folder to your digital device with services like Dropbox, iCloud or Google Drive. Your brand folder could include:
- Biography and professional headshot because people want to put a face to the name they read your brand story.
- A one-sheeter with your elevator and sales pitches that you can easily copy and tailor to the recipient.
- A document with links to your social sites, press clippings, reels, and videos.
- Press release in both word and PDF because posting the content in an email may be easier or someone’s preferred format request.
- Photos of your products.
Digitial and Hard Copy of Your Business Card
Your business card is probably the first collateral leave behind that you give someone. This means that it’s their first impression after meeting you and therefore an important marketing tool that should look good and be relevant. You’ll want to make sure that your cards are up to date and include your social media and specify who you are to give people a frame of reference and ground them in your brand.
You will also need a digital business card. All cell phone operating systems have an address book where you can enter your personal and professional details. For example on iPhone, you can include your basic information, your company name, website, headshots, and Twitter account. The benefit of having this filled out in advance is when you meet someone, instead of texting them just phone number and waiting to follow-up later you can send them all your information which they can add to their database.
Note Taking System
When creativity strikes, you think of an action or inspiration hits, you should have a resource that you can track it in one place. You can also sync the content from your phone when your computer and other tablets.
Now that we have taken care of let’s get those branded toolkits together. Let me see what you have in your kit, send them to me at firstname.lastname@example.org