Following Up On The Follow Up

(Email templates that make following up less awkward)

Hey Loves,

I think most of us would agree that the initial part of networking – meeting people – isn’t the hardest part.  However, maintaining those connections is more difficult.  After all, if you don’t have an immediate reason to stay in contact with a person – it’s hard to justify sending an email.  Well until now.  I have found some great “check-in email templates for each type of connection.  With these in your pocket, you will have no trouble holding on to relationships that could one day prove valuable.

For the person, you met at a networking event. 

Most conversations you have at networking events are pretty quick, which means when you write to someone you met, it can feel like you are contacting a stranger.  To find something to talk about, go to the persons LinkedIn profile (and connect if you haven’t already) and look at what they have accomplished recently.  Not only will this give you a topic, but it’ll also give you an excuse to meet up again.

Example:

Hi Tracie,

It was nice meeting you at the XYZ Networking Conference on the 12th.  Your advice on landing page optimization was so helpful; I’ve actually shared your tips with my team.  I noticed on your LinkedIn that you are working on an ebook about inbound marketing – that’s a project I’m currently heading up at my company.  If you’ve got time, I’d love to meet for coffee and hear more in person.

Best,

Shawana 

The person who has more seniority.

This template can be used with any casual acquaintance who ranks above you, whether she’s a senior executive, a panelist you briefly spoke with or even someone to whom you expressed your admiration.

Example:

Dear Jordan,

It’s been a pleasure working with you at XYZ Company.  I appreciate the changes you’ve made to improve communication between sales and product teams.  If you have time, I’d love to take you to lunch and learn more about your vision for XYZ.

Thank you,

Shawana

The person who is a friend of a friend

It can be tricky to form a professional relationship with someone you met in a casual setting, like a bar, restaurant or party.  But if you meet someone and think he or she could be beneficial to your career (and vice versa), you should absolutely try to do so.  Just a little more formal than if you were addressing a friend.

Example:

Hi Clarissa,

It was awesome meeting you at Danielle’s party last week.  I remember you mentioned you mentioned you were VP of Business Development at ABC; I just received my MBA and I am interested in a job where I could create and negotiate commercial partnerships.  Could I buy you a coffee sometime in the near future and learn more about how you like working at ABC and what your day to day looks like.

Thank You,

Shawana

The person you have never met in real life

We all have contacts in our professional networks.  We only know virtually – but feel like we’ve met because the (Facebook) conversations always flow.  To keep up with them, we can’t rely on what we learn during office happy hours or run-ins at local events.  Browse through her LinkedIn profile to get a good grip on what she’s involved with or interested in, then find someone in your network she might enjoy talking to.  You can simultaneously stay fresh in her mind while adding value to her career – in other words, its perfect networking.

Example:

Dear Denise,

How’s that Miami summer? (Guessing its pretty wonderful.)  I’m reaching out because I realized I might have the perfect person for you to meet: Billie Jean, who works as a researcher at 123.  She could definitely give you some insight into the differences between tech and regular planning.  Let me know if your interested and I’ll set up an intro. 

Best,

Shawana

With these message ideas, you should have no trouble staying in touch with even the most tenuous of connections!  Good luck and happy networking.

XOXO,

 

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